What Home Buyers and Sellers Value Most

Early this spring my girlfriend and I took “the leap” and began actively and seriously looking into buying our first home. So it is with a new sense of credibility and certainty that I can confirm what I’ve often heard before: Buying a home is the scariest thing I’ve ever done in my life. With that being said, I can also report that I’ve never been more excited, thrilled or proud! As bipolar as it may seem, the conglomeration of these mixed feelings are completely normal when dealing with the complexities and large financial commitments associated with purchasing a home.

So it came as no surprise to me when the results of a recent Google Consumer Survey we conducted began to trickle in. A representative sample of Americans (who had bought a home previously) aged 25 and up confirmed that the number one thing they valued and found most important when working with a real estate company was TRUST.

As home buyers and sellers we put a lot of faith in the real estate professionals and companies we work with. We put faith in them to advise us ethically and capably, to advocate and go to bat for us, and …read more

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