July 24 is National Tequila Day.
However, tequila has a bad reputation.
While artisan gins and spiced rums are now hugely popular, the evolution of tequila outside Mexico has lagged behind in comparison.
But the premium tequila movement is gaining traction.
Business Insider spoke to Chris Hare, brand manager of premium tequila brand Cazcabel.
Hare shared his tips with Business Insider on how to enjoy it the Mexican way.
Tequila has a bad reputation. The spirit is too often shot on a sticky dance floor at the end of the night — and it’s rarely a refined affair.