From unicorns to avocado toast, hipster fads jack up food prices

Unicorn toast features bread topped with cream cheese and various food colors or super-food powders swirled in, and Instagram is loving it. Starbucks Corp.’s attempt to tap into the seemingly bottomless appetite for all things unicorn – Frappuccino, anyone? – has sent the cost of the bean within striking distance of a record. “What happened with Unicorn, drove significant traffic, incrementality, awareness, brand affinity,” Starbucks chairman Howard Schultz said on the company’s most recent earnings.

Via:: Food


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